As the excitement builds for Super Bowl LIX, speculation is swirling about whether billionaire entrepreneur Elon Musk will make a surprise appearance in the coveted lineup of commercials. The Tesla and SpaceX CEO, known for his unconventional marketing strategies and social media presence, is rumored to be spending a staggering $40 million on multiple Super Bowl ads. But is there any truth to these claims? Here’s what we know so far.
The Rumors Behind Musk’s Super Bowl Ad Campaign
Super Bowl commercials are among the most expensive advertising slots in the world, with millions tuning in to watch the spectacle. This year, a viral tweet from a user suggested that Musk is planning to run five commercials during the game, allegedly targeting government spending inefficiencies, particularly through the U.S. Agency for International Development (USAID).
Musk has been vocal in his criticism of USAID, calling it a “viper’s nest of radical-left Marxists” and questioning its funding. His newly formed Department of Government Efficiency (DOGE) has reportedly been working to expose what he perceives as unnecessary expenditures. While there has been no official confirmation from Musk or his representatives, the billionaire has a history of making bold, unexpected moves, which keeps fans and critics on edge.
If Musk were to air a Super Bowl ad, it would likely focus on one of his flagship ventures. Here are a few possible themes:
- Tesla and Electric Vehicles – The Super Bowl could be the perfect stage for Musk to unveil Tesla’s latest advancements, such as the highly anticipated Roadster 2.0 or new self-driving capabilities.
- X (formerly Twitter) and Free Speech – Musk has repeatedly positioned X as a platform for unrestricted speech. A Super Bowl ad could promote its vision as the “everything app.”
- Dogecoin and Cryptocurrency – Musk has long been a supporter of Dogecoin. A playful ad could reinforce his support for the cryptocurrency, potentially driving up its value.
- SpaceX and the Future of Space Travel – A teaser for the first human mission to Mars or a futuristic ad about space tourism would undoubtedly capture global attention.
Will Musk Attend Super Bowl LIX?
Beyond the ad speculation, there is curiosity about Musk’s presence at the game. He has attended the last two Super Bowls, once alongside media mogul Rupert Murdoch and later with his son, X Æ A-12. With former U.S. President Donald Trump making history as the first sitting president to attend a Super Bowl, many wonder if Musk will follow suit, especially given his growing political influence.
Whether or not Musk’s ads air during the game, one thing is certain—his presence, both physically and digitally, will be felt at Super Bowl 2025.
