Bhaskar Das, who dedicated four decades to the media industry in various roles, has passed away. He was suffering from cancer and breathed his last on January 15.
Das had a distinguished career spanning diverse industries, including media, strategy, education, and digital innovation. His professional journey was marked by leadership roles, strategic insights, and a dedication to fostering innovation and growth.
One of the most defining chapters of Das’ career was his remarkable 32-year tenure at BCCL, where he held several leadership roles, including as President and Board Member from 2005 to 2012.
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During his time at BCCL, Bhaskar made significant contributions to the group’s growth, leveraging his visionary approach and marketing expertise to drive innovation.
He was responsible for 90 per cent of BCCL’s turnover and during his 6-year stint as President, the advertising revenue augmented from Rs 1,560 crore to Rs 4,200 crore. He was also a Board member of BCCL, and its various subsidiary companies.
In January 2024, Das assumed the role of Chief Evangelist and Board Member at Silver Star Foundation, based in Mumbai. In this role, he championed the foundation’s mission of creating social impact and provided strategic direction to ensure its initiatives made a meaningful difference.
Prior to this, in April 2023, Das took on the position of President at Content Advisory Group in Delhi. This part-time role saw him leveraging his expertise to guide organizations in crafting innovative and engaging content strategies.
As Chairman of IdeateLabs, a role he began in July 2022, DAs oversaw the company’s strategic growth and business development efforts. With a focus on innovation, he steered the organization toward becoming a leader in the digital space. At the same time, Bhaskar also served as Director of Strategy and Insights at Craving Digital, a position he held since June 2022.
In the rapidly evolving blockchain sector, Das made significant contributions as the Chief Executive Officer of Unica Token Pvt Ltd from May 2022 to May 2024.
As Group President and Chief Strategy Officer at Republic TV (Jan 2019 – May 2022), he played a pivotal role in driving the channel’s strategic vision and market growth. Based in Mumbai, he guided Republic TV during a crucial phase, aligning its operations with emerging trends in news broadcasting and audience engagement. Before joining Republic TV, Das served as Executive President of DB Corp Ltd. (Dainik Bhaskar) from October 2017 to May 2019.
From November 2012 to October 2017, Bhaskar held the role of Group CEO at Zee Media Corporation Limited. Over five years, he spearheaded the transformation of Zee Media, introducing innovative strategies to enhance its content and expand its reach.
His legacy extended beyond the corporate world, as he also made significant contributions to academia. Since September 2012, he had been a Governing Council Member and Mentor for Media & Entertainment and Sports Business at MICA, The School of Ideas. Over 12 years, he mentored countless students and professionals, inspiring them to achieve excellence in their respective fields. He will be remembered as a visionary leader, a mentor, and a lifelong learner whose impact will be felt for generations to come.
Content courtesy: Exchange4Media
