India ushered in 2025 with a wave of excitement, as house parties and celebrations took center stage on New Year’s Eve. Data from India’s top quick commerce platforms like Blinkit, Zepto and others reveals a night of stocking up on party essentials like chips, soft drinks, and water bottles, reflecting the festive mood across cities. Albinder Dhindsa, CEO of Blinkit, and Phani Kishan A, co-founder of Swiggy and Swiggy Instamart, shared multiple posts on X (formerly Twitter) giving live updates on the most-ordered items from their platforms.
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What Indians ordered on New Year’s Eve
Snacks led the pack as the go-to party staples. Blinkit reported delivering 2.3 lakh packets of aloo bhujia by 8 PM on December 31, 2024, while Swiggy Instamart saw orders for chips skyrocket to 853 per minute around 7:30 PM. The platform’s top trending searches for the evening included milk, chips, chocolate, grapes, and paneer.
Ice cubes and cold drinks were other party essentials that flew off the virtual shelves. Blinkit delivered 6,834 packets of ice cubes by 8 PM, and BigBasket recorded a 1290% surge in ice cube orders. Phani Kishan A highlighted the frenzy, tweeting, “Ice hit its peak at 7:41 PM with 119 kgs delivered in that minute!”
Non-alcoholic beverages also saw a boom, with BigBasket reporting a 552% increase in sales, while disposable cups and plates saw a 325% rise, signaling lively house gatherings. Soda and mocktail sales followed suit with over 200% growth, rounding off a night of joyous revelry and spirited celebrations.
Dhindsa posted on X: “Someone from Hyderabad just gave the highest tip of the day (₹2500) to one of our delivery partners! And the city which has tipped the most today is Bengaluru with a total of ₹1,79,735 in tip”.
“Nimboo orders spiking right now! Is it officially tequila time? 🍋”, he wrote in another post.
