NEW DELHI: PM Narendra Modi and other senior BJP leaders, including home minister Amit Shah and Uttar Pradesh CM Yogi Adityanath, on Monday hailed the Maha Kumbh in Prayagraj as the “Maha Kumbh of Unity”, a message that trended on social media with the hashtag ‘Ekta_Ka_Mahakumbh’ during the spiritual gathering’s first day.
Users started sharing posts with the hashtag in Hindi on X and Instagram since morning on Paush Purnima Snan Parv to celebrate the spiritual and cultural significance of the event, which ends on Feb 26. By afternoon, the hashtag topped trending charts.
“A very special day for crores of people who cherish Bharatiya values and culture! Maha Kumbh 2025 commences in Prayagraj, bringing together countless people in a sacred confluence of faith, devotion and culture. The Maha Kumbh embodies India’s timeless spiritual heritage and celebrates faith and harmony,” the PM said on X. He said, “I am happy to see Prayagraj abuzz with countless people coming there, taking the holy dip and seeking blessings.”
Shah said since time immemorial, the symbol of the confluence of spirituality and faith, Maha Kumbh has been giving the message of equality and harmony to the whole world. “Maha Kumbh has become the centre of spiritual rituals not only in India, but in the entire world, and devotees from all over the world come here. I wish that this Maha Kumbh brings the confluence of happiness, prosperity and peace in the lives of all the devotees,” he said.
The overwhelming social media response aligned with the message of unity emphasised by Modi and Adityanath, who described the Maha Kumbh as a “Maha Kumbh of Unity”.
The hashtag was further amplified by other BJP leaders, Smriti Irani and Ravi Kishan, and institutions such as MyGovIndia and Namami Gange.
