NEW DELHI: The Election Commission of India on Thursday issued an advisory to political parties, urging transparency and accountability in the use of artificial intelligence (AI) in political campaigning.
The move comes amidst growing concerns over AI’s potential to influence voter opinion and erode trust in electoral processes.
The advisory requires political parties to clearly label AI-generated or significantly altered content, such as images, videos, and audio, with notations like “AI-Generated,” “Digitally Enhanced,” or “Synthetic Content.” Additionally, disclaimers must be included in campaign advertisements and promotional materials utilising synthetic content.
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Chief Election Commissioner (CEC) Rajiv Kumar, addressing these concerns, remarked, “Deep fakes and misinformation have the potential to erode trust in electoral processes.” He has repeatedly cautioned against the misuse of AI and deep fake technologies, stressing the need for vigilance.
This advisory builds on the Commission’s earlier efforts to ensure ethical use of social media and technology in elections. During the Lok Sabha elections, guidelines were issued for responsible use of social platforms.
In a separate initiative to boost voter awareness ahead of the 2025 Delhi Legislative Assembly elections, Delhi Chief Electoral Officer (CEO) R. Alice Vaz launched a campaign featuring over 3,000 auto-rickshaws across the city’s 70 constituencies. These vehicles are designed to educate and motivate citizens to exercise their voting rights.
“These specially designed autos will spread awareness about the democratic process and encourage active voter participation,” an official statement highlighted.
